Wednesday, January 14, 2009

T-Mobile drops Sir Charles Barkely

http://blogs.usatoday.com/gameon/2009/01/t-mobile-decide.html

Dwyane Wade no longer needs to keep his cell phone on vibrate. Charles Barkley won't be calling any time soon.

T-Mobile disconnected Barkley's "Fave 5" commercials with a statement saying that "given the recent developments" Sir Charles' spots no longer will air.

Barkley was charged with DUI in Arizona after a Dec. 31 arrest and is alleged to have had a blood-alcohol level nearly twice the legal limit. Also, according to the police report, Barkley shared a little too much personal information, saying he was on the way to a 1:30 a.m. tryst with a woman he had just picked up.

If T-Mobile had a 900-number campaign working, maybe Barkley would still have a job. As it is, a company spokesman said of Barkley's future that, "As he works through his personal matters, we will evaluate where to go from here."

AdAge.com also notes Barkley is on leave from his TNT commentary gig and quotes Turner Sports president David Levy saying: "This is an important time for Charles as he deals with the legal and personal issues that confront him. Charles is a valued part of the Turner Sports organization, and we are concerned for his well-being."

Posted by Tom Weir at 09:56 AM/ET, January 14, 2009 in NBA | Permalink

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